Nature, History, and Authentic Flavors of Apulia
Gioia del Colle and the Murgia are among the most evocative destinations in Apulia, ideal for those seeking a perfect blend of unspoiled nature, ancient history, and excellent food and wine traditions. This territory, located in the heart of the region, is an authentic jewel that captivates every visitor with its breathtaking panoramas, genuine flavors, and unique culture.

The Charm of the Murgia Landscape
Nestled in the Murgia plateau, Gioia del Colle is surrounded by spectacular landscapes: vast vineyards, centuries-old olive groves, and dry stone walls alternate with dolines, canyons, and karst caves, creating a unique scenery.
The Alta Murgia National Park offers hiking trails that lead through wild nature and attractions such as the Gravina di Laterza, one of the largest canyons in Europe.
A Journey Through History
In the historic center of Gioia del Colle stands the majestic Norman-Swabian Castle, built by Frederick II and considered one of the most fascinating in Apulia. From its towers, an extraordinary panorama opens up that extends to the Adriatic Sea and the Itria Valley. Within its walls, visitors can immerse themselves in history, discovering legends and tales of the past. Not to be missed is also the Mother Church of Santa Maria Maggiore, which houses valuable works of art.


The Food and Wine Excellence
Gioia del Colle is the home of Primitivo DOC wine, a symbol of Apulian winemaking tradition, appreciated for its intense taste and fruity aromas. Alongside the wine, the famous mozzarella di Gioia del Colle DOP stands out, a dairy delicacy renowned for its freshness and artisanal production.
What to Do in Gioia del Colle and the Murgia
Explore the Alta Murgia Park with trekking, bicycle routes, and nature walks.
Visit the Norman-Swabian Castle and enjoy the view from its towers.
Taste Primitivo wine and savor the DOP mozzarella directly from the dairies.
Discover the historic masserie (farmhouses), symbols of Apulia’s rural past